Consultancy
Your Virtual CMO
As a Fractional Marketing Director experienced in taking a logistics business from start-up to exit, I can add sales and marketing expertise to your company without the expense of a full-time employee.
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Think of me as your virtual Chief Marketing Officer.
approaching your challenges
My role is to get under the skin of your business helping you to shape your vision AND implement it.
I work closely with a company's leadership team to understand its business objectives, target audience, competitive landscape, and overall sales and marketing goals.
my specialist areas​
logistics
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Returns management
ecom tech
CIRCULAR ECONOMY
Delivery and e-commerce technology solutions are my niches (having spent 10 years marketing these solutions to online retailers) so I stay focused on relevant industries.
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Since I already understand the space you operate in, you don't need to waste time educating me so we can move quickly to get results.
Skills for success
I have experience taking a business idea from concept through startup mode, scaleup phase and exit.
Using my strong business acumen, I make ideas come to life and ensure they have solid economic value.
Marketing Strategy
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Go-To-Market Strategy
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Positioning
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Budget Management
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Growth Hacking
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Defining Target Market
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Competitive Analysis
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Persona Mapping
Sales/ Business development
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Aligned Smarketing approach
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Supporting BDM's with sales process
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Pipeline Management
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Social Selling through LinkedIn
Lead Generation
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My favourite tool for inbound marketing is Hubspot.
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I focus on client acquisition, not just top of the funnel.
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I enjoy implementing an account-based-marketing (ABM) approach
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Branding and Content Creation
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Creating an identity and honing messaging
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Copywriting and Editing
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Designing
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Creating sales and marketing collateral
Campaign and events Managagement
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Experience hosting events and conferences as well as third-party sponsorship.
What it's like working with me?
Beth Chapman
Managing Director at Starlinks Global
"Charlotte is an invaluable member of our senior team and is an asset to any size and type of business. Charlotte is so much more than a traditional marketeer. Her creative vision is first class but what undoubtedly sets her apart is her approach to really understanding a business so she can create a unique brand with a personality that the business then embodies."
