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About me

Charlotte Partridge

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Hello 👋 I'm Charlotte.

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For the past decade, I've been dedicated to promoting logistics services within the e-commerce sector. During maternity leave, I took a bold step by leaving my position as a Marketing Director to establish my own business to spend more time with my daughter.

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I'm now a business growth strategist working with startups to help them energise their sales and marketing.

For the best part of ten years, I created and defended a market leading brand for a technology enabled logistics startup called ReBOUND Returns which became one of the UK’s top 25 fastest growing businesses two years in a row; gaining recognition in the Sunday Times Tech Track 100. As a founding member and shareholder, I played an integral role in steering the company's success from startup to exit and have experience engaging at C-level, with board members and Investors.

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In my position as Marketing Director, I established a highly successful approach to customer acquisition which blended sales and marketing teams into a single force for growth. The result of this approach enabled the startup to attract and convert 500 fashion and sportswear clients including retailers like ASOS, Gymshark, JD Sports and River Island.

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In addition to public speaking at conferences and online webinars as a thought leader, I have been media trained; acting as a spokesperson for the business and was interviewed by CNBC plus a host of retail and marketing publications.

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Key achievements include pitching to a judging panel for the Lloyds National Business Awards; resulting in a win for ‘scale up business of the year’, and launching an industry conference called ‘The Returns Revolution’, which was attended in-person by around 150 retailers and logistics partners.​

 

My personal accolades also include being identified as a potential candidate for the 2021 Forbes 30 Under 30 Europe list in the Retail & ECommerce category as well as being flagged as ‘One to Watch’ in Tech by Campaign Magazine.

I am an aspiring non-exec director for businesses in the logistics sector, ecom tech or circular economy and am an advisor on the Brewin Dolphin 'Board You Can't Afford' (in association with The Fashion Network).

My experience

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do you need to grow your market share but don't know where to start?

I can facilitate marketing workshops as well as longer-term retainers.

Why did i create the business?

A workaholic chasing a work-life balance.

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A mother raising and empowering a strong daughter.

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#girlboss

My Services

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consultancy

Creative and strategic B2B Marketing for startups and scaleups.

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coaching

Mentoring for aspiring marketing executives and managers.

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Workshops

I can craft bespoke workshops or host my signature Sales and Marketing Alignment session.

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Non-Exec Directorship

Available as a NED for Logistics, Ecom Tech or Circular Economy businesses.

Thanks for reaching out, I look forward to chatting with you and will be in touch soon - Charlotte

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© 2023 Smarketing Solutions Ltd Trading as Moat Marketing

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